Celebrate together with dimsum and Etika Sdn Bhd this Chinese New Year! From now through March 31, dimsum is giving away free subscriptions for 2 months, 6 months or up to 12 months with any purchase of (330ml x 24) Pepsi, Revive Isotonic, 7UP, Kickapoo or 1.5L Tropicana Twister Twin Pack.
Customers will be able to purchase the selected beverages to obtain dimsum promo codes at major retail outlets Giant, AEON Big, AEON, Tesco, Mydin, Billion, Econsave, The Store. In addition, Etika offers personalised calligraphy on angpao packets at selected outlets exclusively for its customers. During the event, customers also stand a chance to participate in lucky draws to win dimsum exclusive merchandise at AEON Big Kepong, AEON BIG Subang, AEON Bukit Tinggi, Tesco Kepong and Tesco Mutiara Damansara on 3rd, 4th, 10th and 11th February from 12pm to 8pm.
dimsum is partnering with Etika Sdn Bhd to offer customers free subscriptions up to 12 months to watch unlimited Asian shows and movies when they purchase the selected beverages. The festive partnership between dimsum and Etika symbolizes togetherness, happiness and good fortune for the year ahead.
“Chinese traditions are at the very heart of dimsum’s experience,” said Lam Swee Kim, chief marketing officer of dimsum. “The giving of unlimited access to dimsum symbolizes our sincere wish for all of our subscribers to share with their loved ones. Let dimsum entertain you this festive season wherever you are. We are very happy to work together with Etika for our second consecutive year.”
To enjoy the offer, customers who have purchased Pepsi, Revive Isotonic, 7UP, Kickapoo or Tropicana Twister drinks can log on to www.dimsum.my to register and redeem the promo code. Upon successful registration, users will be able to watch on the website or through the dimsum app downloaded from the Apple App Store, Google Play Store or Samsung Smart Hub for Samsung Smart TV users.
“We want Malaysians to have a good and prosperous Chinese New Year celebration with their loved ones. Hence, we have decided to collaborate with dimsum again to share an abundance of happiness throughout this festive season. We hope that this campaign will bring more cheer to our consumers, with its great tasting beverages and a variety of TV show, said Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn Bhd.
With the access to dimsum, subscribers will be able to enjoy 2018 Chinese New Year countdown shows, exclusive series and blockbuster movies in high definition and multi-language subtitles to choose from. Each subscription allows up to 5 access across multiple devices including TV. Users can also download the shows to their smartphones or tablets to watch later.
To celebrate togetherness this festive season, dimsum has curated a line-up of Chinese New Year and Valentine specials that are suitable for the whole family. 2018 JSBC Countdown Concert, 2018 JSBC Spring Festival Gala and A Date with Mei Feng CNY Special will be available on dimsum on the Chinese New Year eve and Chinese New Year Day along with some must-have classic movies such as The Luckiest Man, God of Gamblers 2, Fight Back to School, Hail the Judge, Justice, My Foot!, Out of The Dark, The Mad Monk and more.
For more information, visit dimsum.my, dimsum official Facebook (facebook.com/dimsum.my) or Instagram (@dimsum.my).
Source: The Star ( Jan 27, 2018 )
Source: Sinar Online ( Jan 30, 2018 )
Source: advertising + Marketing ( Jan 29, 2018 )